Brand Identity, March 2017

Cultural Property Consultants, LLC


PROJECT ROLE: Graphic Designer

In need of a modern brand identity for their grant applications and website, the team of archaeologists at Cultural Property Consultants, LLC worked with me to create a brand inspired by the cultural heritage sites their work serves.

Cultural Property Consultants, LLC (CPC) was co-founded by a team of archaeologists at Boston University. CPC specializes in archaeological survey and excavation, monitoring, reporting, and fact-finding investigations, and cultural security analysis for the Middle East and North Africa, with extensive experience in Syria and northern Iraq. Their mission is grounded in the principle that access to cultural heritage is a fundamental human right, and they strive to preserve and protect cultural identity, memory, and diversity and to reconnect communities with cultural patrimony.

Design Process

To start, we reviewed photos from their excavation sites and travels. We discussed common themes and colors including: lapiz blue, tile work, arches, and the juxtaposition of bright colors against neutral backgrounds. 

Color Scheme

After reviewing the photos, I developed a color scheme based on common colors we identified in many of the photos. The color scheme includes a mix of neutral earth tones and modern colors. I added a sample of the brand identity to the InVision App, so the CPC team could see the full design process alongside their original vision and comment on the design.

Logo Development

I developed the logo using a font called Zellige by DS Type Foundry which was inspired by Moroccan tile work.

The font contains elements that are both contemporary and historic. It has decorative, traditional elements as well as minimalist, modern elements. 

Final Logo

I created two versions of the logo: a standard version for letterhead, presentations, and the website and a condensed version for social media.

CPC Brand Identity in Action

In addition to the logo, I designed other brand collateral for CPC, including a brochure, business cards, and website styles.

CPC brochure ready to be distributed! Download the Brochure (PDF)

New CPC logo in use on reflective vests.

CPC brochure, letterhead, and business cards.

CPC website featuring the new brand identity.

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